So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You’ve seen anchor text a million times (the underlined words that are typically blue.) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.
Just how powerful is anchor text?
More than most people dream. Try an experiment. Go to Google and search for “clíck here” (without quotes.) The top match for years has been a page for Adobe Acrobat Reader. So does that Adobe page have “clíck here” copied 50 times in the text? No. In fact “clíck here” does not even appear on the page a single time! Does it have “clíck here” embedded in its META tags. No; again, not even once.
So how can it possibly rank number 1 on Google for a term it doesn’t even reference? Because of the thousands of Webpages that use “clíck here” as the anchor text linking to Adobe’s free download of Acrobat Reader.
By the way, did you happen to notice how many pages Adobe beat out for a term they didn’t optimize themselves for? Almost Two Billion! So yes, I have to say anchor text is extremely powerful.
Get Your Free Traffic HERE
Posted on June 21st, 2008 by wpat
Filed under: Free Traffic
Leave a Reply